Streaming Audio Continues to Rise in Webcast Metrics’ April 2015 Ranker

Streaming Listening Continues to Grow

LOS ANGELES--Triton Digital®, a leading technology provider for the audio industry, today unveiled its monthly Ranker for April 2015, providing insights into listening trends measured by the Webcast Metrics® audience measurement platform. During the M-F 6A-8P daypart, 38 percent of listening took place on an iOS device, followed by Android (30 percent), Flash Player (9 percent) and Google Chrome (8 percent).

 
“The portability of streaming audio certainly plays a big part in its continued growth,” said Rob Favre, General Manager and Chief Compliance Officer, Webcast Metrics. “The ability to access streaming audio anytime, anywhere, on any device enables consumers to continue to engage with their favorite audio and brands without compromising their on-the-go lifestyles.”

Key findings from the April 2015 Ranker include:

Total listening for clients measured in April 2015 showed 4,264,075 AAS during the Domestic Monday-Friday 6:00AM-8:00PM (M-F 6A-8P) daypart, and 3,636,806 AAS during the Domestic Monday-Sunday 6:00AM-Midnight (M-Su 6A-Mid) daypart.

Compared to April 2014, AAS within the Domestic U.S. grew by 38.8 percent (M-F 6A-8P) and 42 percent (M-Su 6A-Mid).

The Top 40 (CHR) format showed the largest listening gains in April 2015 vs. March 2015 with a 5.6 percent increase in AAS (M-F 6A-8P), followed by Classic Rock (3.6 percent), Country (2.9 percent), Alt/Modern Rock (2.1 percent) and Urban Adult Contemporary (.8 percent).

During the M-F 6A-8P daypart in April 2015, 38 percent of listening took place on an iOS device, followed by Android (30 percent), Flash Player (9 percent) and Google Chrome (8 percent).

Of the top 20 markets, Boston showed the largest listening gain in April 2015 vs. March 2015 with an 8.9 percent increase in AAS (M-F 6A-8P), followed by Phoenix (8.8 percent), Seattle-Tacoma (8.7 percent), Minneapolis – St. Paul (5 percent), Tampa (4.4 percent) and Pittsburg (3.9 percent).

Triton Digital’s Monthly Ranker is a listing of its top 20 clients’ digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton’s Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information.