Spotify today announced the launch of a geo-targeted advertising platform for its ad-supported freemium service level. The initial rollout includes the top 15 listening markets. Launch partner Triton Digital provides verification metrics through its Webcast Local Metrics product.
There has been much recent scrutiny of freemium-listening models, especially Spotify’s plan, and this geo-targeting initiative has the potential to drive new money into the industry. At the same time, locally specific ad sales represents Spotify’s most specific competitive parry to Pandora’s extensive effort to capture local ad share at the expense of AM/FM radio.
There has been much recent scrutiny of freemium-listening models, especially Spotify’s plan, and this geo-targeting initiative has the potential to drive new money into the industry. At the same time, locally specific ad sales represents Spotify’s most specific competitive parry to Pandora’s extensive effort to capture local ad share at the expense of AM/FM radio.
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